Category: For doctoral
We are going to publish new book: Realistic marketing strategy in governance
Twenty two (22) components of the 1st comparative marketing standards for listed and unlisted companies
Next, not only we suggest to implement a marketing strategy form in Appendix for the above 22 elements of marketing quality standards, but we also continue to propose 12 principles of a so-called good marketing management which can be used in most of companies, from small to medium to big size, esp. in developing countries including Vietnam as following:
Principle 1 – The company needs to choose a suitable marketing model and implement marketing strategy form as suggested in this book, for ex.
Principle 2 – The firm needs to perform cost vs. Benefit analysis for its marketing plans.
Principle 3 – The company need to coordinates related functions: advertising, customer service, sales, brand management with marketing function.
Principle 4 – Marketing standards are vital, so that top management set up private minimum budgets for them
Principle 5 – The company ensures a designated person to take care of marketing principles and qualified standards in this book, for marketing practice
Principle 6 – Marketing reports better to be supported with IT software solutions to be part of effective MIS and read by top management
Principle 7 – The corporation understands capital sources needed for environment protection and CSR.
Principle 8 – The firm needs to evaluate marketing efforts in relation to improving better leadership and corporate governance, at least from qualitative approach
Principle 9 – Corporation need to apply 4P, 7P, 5M and PENCILS in marketing and advertising to retain and keep client loyalty
Principle 10 – Corporate management needs to delegate tasks rationally and properly for CMOs and marketing, sale team and compensate them accordingly.
Principle 11 – Corporation need to pay attention to quality then follows quantity target and evaluate which one will create more wastes for firm.
Principle 12 – Corporate need to allocate a person in charge for implementing SWOT analysis and forms attached at the end of this book.
(Source: made by main author)
We published new book: Action Leadership
Sixteen (16) Qualified standards of action leadership in corporate governance
Twelve (12) Principles of Action leadership in corporate governance
Based on above analysis and writing, we also propose here twelve (12) principles of action leadership for better corporate governance as follows:
Principle 1: Action leaders understand practices in individual, pair and teamwork are all good ways to make their leadership ability stronger.
Principle 2: Action leaders can influence, transform and train followers through various ways including education.
Principle 3: Action leaders follow nine (9) characteristics that we present (in the above part I) of this book
Principle 4:Action leaders can choose a proper leadership style (suggested in the above part I) to follow or a mix of them.
Principle 5: Action leaders will pay attention to increase customer satisfaction as well as expand partner relationship.
Principle 6: In modern world with high integration, action leaders are in favor of efforts to build a better health care for community.
Principle 7: Action leaders will think wide, globally and respect cultural diversification.
Principle 8: Effective leaders will encourage constructive discussion and challenges, predict opportunities and take advantage of competitive advantage.
Principle 9: Good leaders make sound decision based on data and checked information, listen, understand and deliver right products to meet customer needs.
Principle 10: Action leadership will be more final outcome- oriented and based on active teamwork.
Principle 11: It is the time action leaders need to adopt creative and productivity thoughts for their action plan
Principle 12: Action leadership also requires global and local network expansion contributing to revenues and profits
(Source: made by main author Dinh Tran Ngoc Huy)
We published new book: Macroeconomic theories
Proposing Twenty four (24) Qualified standards of Macroeconomic policies
- Twelve (12) Principles of Socialist market economy
Based on the above standards and analysis, we objectively propose twelve (12) principles of developing socialist market economy as below:
Principle 1: Economic development policy can emphasize on exporting strategy of qualified products & services with competitive advantages, going with quality management and risk management involved.
Principle 2: The roles of state-owned enterprises will continue to be maintained and developed to control natural resources for future generation, but with better corporate governance and risk management structure
Principle 3: The private sectors, with or without foreign capitals support, will continue to be expanded with proper supporting from relating bodies
Principle 4: The negative or black sides of market economy need to be controlled to reduce risk, while old good traditional values need to be supported by a proper monetary mechanisms
Principle 5: We need to combine both historical values and modern economic governance experience in delivering economic policies for socialist market economy, taking into account of socio-environmental-economic values.
Principle 6: Better corporate governance, quality management, and risk management researches and policies are needed for tourism, commerce, airlines, banking and retail industries.
Principle 7: Tools, forms, and better practices in risk management are needed for banking, commerce, tourism , airlines, hotel, consumer good and retail industries.
Principle 8: Based on economic development strategies suitable with each development stages, government, central bank and banks system might offer financial package with preferential interest rates to stimulate exporting, manufacturing, agriculture and sea products, or medical services.
Principle 9: Policy makers need to accept trade-off in establishing economic goals in each economic stage, for example, well-fare and medical service quality and defense budget, however in long term, we need to combine economic growth with sustainable strategies and with balance among urban and rural areas, among cities and provinces, among population aging and your labor force, etc.
Principle 10: In specific industry such as Tourism and Commerce, Consumer good and Retail, Hotels, Airlines, Food & Restaurants, and Banking, we might take care of culture factor in delivering products, both for maintaining traditional valuable culture products and strengths of each local areas and for modern market economy.
Principle 11: Managing CPI, GDP growth, stock price, risk free rate and lending rate (not increasing too much), build stable supply chain and ask fro preferential financing, and expand markets to new clients and new geographical areas are basic to manage risks from trade war.
Principle 12: After trade war, corona, and economic recession, the local economy need fair supporting policies for protecting Vietnamese goods with high quality, and fair competitive policy with other countries including China, US and Europe.
(Source: made by main author)
Good to join Online Workshop today from Tuyen Quang City
THEME: TECHNOLOGY SOLUTIONS FOR IMPROVING PRODUCTIVE QUALITY AND SUPPLY CHAIN IN THE COVID-19 TIME
